Beyond face value

Learn what’s really going on inside that 3x2-inch card.

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Industry

Gift Card Scams 101

In Gift Cards 101: How to Start Selling Gift Cards, we covered the top 8 gift card program benefits. in a nutshell, gift cards help you increase sales. New customers, loyal customers—almost everyone loves giving and receiving gift cards. And fraudsters? They love gift cards, too, and are always looking for new ways to commit gift card fraud.

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“While not a core business of brands, gift card programs require focus.”

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Resources

Gift Card Program Management: The Complete Guide for Retailers in 2026

March 23, 2026

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Tractor in golden sunlight — Tractor Supply gift card award to veteran farmer

News

Tractor Supply awards $1K gift card to veteran farmer

March 23, 2026

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Person holding credit card and phone — gift card scam victim suing Target

News

Victims of gift-card scam sue Target

March 23, 2026

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Brian Winfield — payments and fintech industry leader interview

People

1:1 With Brian Winfield

March 23, 2026

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Dave Jones — 25 years in payments and gift card industry interview

People

1:1 With Dave Jones

March 23, 2026

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Industry

Gift Card Scams 101

September 5, 2025

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3-5% topline revenue growth?
It’s in the cards.

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